# Rutinerad / Routined

Rutinerad is a digital platform and mobile app designed to help families establish stress-free daily routines through visual aids, motivation tools, and structured schedules.

## Core Values
- **Predictability:** Reducing anxiety by showing children what happens next using visual support.
- **Independence:** Empowering children to manage their own routines without constant parental reminders (nudging).
- **Motivation:** Using gamification and positive reinforcement to make daily tasks engaging.

## Key Features
- **Visual Schedules:** Customizable routines for morning, evening, and transitions.
- **NPF-friendly:** Specifically designed to support families with ADHD, Autism, or other neurodivergent needs, though beneficial for all.
- **Reward Systems:** Built-in motivation to encourage consistency.
- **Multi-platform:** Available on iOS and Android.

## Business Information
- **Free Trial:** 14-day free trial for new users.
- **Pricing:** Subscription-based (monthly and annual plans).
- **Languages:** Fully localized in Swedish and English.

## Primary Links
- **Website:** https://www.rutinerad.se
- **Blog (SE):** https://www.rutinerad.se/sv/blogg
- **Blog (EN):** https://www.rutinerad.se/en/blog
- **App Store:** https://apps.apple.com/se/app/rutinerad/id6749168822
- **Google Play:** https://play.google.com/store/apps/details?id=se.dropdev.routined

## Target Audience
- Parents seeking to reduce daily stress and "power struggles."
- Families requiring extra structural support for children.
- Educators and caregivers looking for digital visual aids.