Privacy Policy

Last updated: 12 September 2026

This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use the Routined app, and tells you about your privacy rights and how the law protects you.

We use personal data to provide and improve the Service. By using Routined, you agree to the collection and use of information in accordance with this policy.

Definitions

  • Application: Routined, developed by DropDev AB
  • Company: DropDev AB ("we", "us", "our")
  • Personal Data: Any information that relates to an identified or identifiable individual
  • Usage Data: Automatically collected data (e.g., screen views, time spent)
  • Device: Any device that can access the Service
  • You: The individual using the Service, either as a caregiver or child (under supervision)

Types of Data Collected

Account Data

To use Routined, users create caregiver and child profiles. Information such as email address, name, language, profile image, routines, and progress are stored securely in our backend (Firebase). Child profiles have no email address.

Usage Data

We collect anonymized usage data through PostHog to improve app performance, analyze behavior, and fix bugs. This includes screen events, crashes, and basic interaction flows. No sensitive personal identifiers are stored in analytics.

Use of Data

  • To provide the core functionality of the app (e.g., routines, notifications, progress tracking)
  • To store and sync user settings and profile data across devices
  • To monitor and analyze usage via PostHog (crash tracking, UI flows)
  • To improve app performance and plan future features
  • To send email about your account, such as confirmations, trial information and receipts
  • To send the occasional email with tips and offers to you as a current or former customer

Email from us

We send two kinds of email.

About your account

Confirmations, information about your trial and subscription, invitations and receipts. This is part of the service you signed up for and is sent for as long as you have an account. The legal basis is performance of a contract, article 6(1)(b) GDPR.

Tips and offers

The occasional email about getting more out of the app, and offers for our own service. These go to you as a current or former customer, on the basis of legitimate interest, article 6(1)(f) GDPR, and the existing-customer exemption in article 13(2) of the ePrivacy Directive.

You decide. You can opt out under Settings in the app or through the unsubscribe link at the bottom of every such email. Opting out does not affect email about your account.

We can see whether an email was opened and whether its links were clicked, to understand what is useful. If you stop receiving tips and offers, that measurement stops too.

You always have the right to object to direct marketing under article 21(2) GDPR. If you object we stop sending such email immediately.

Children's Privacy

Children's data is only used in the context of the caregiver account and never shared externally. Routined does not collect or process data directly from children without consent. All child accounts are created and managed by a caregiver.

Data Retention

We store user data as long as the account is active. Upon deletion of the account, all associated caregiver and child profile data is removed from our systems within a reasonable period.

Security

We implement technical and organizational measures to protect your personal data. However, no method of transmission over the Internet is 100% secure. We use Firebase Authentication and Firestore security rules to protect account data.

Third-party Services

We use the following third-party services:

  • PostHog (Analytics)
  • Firebase (Auth + Firestore)
  • Resend (email delivery, servers within the EU)

Contact

If you have any questions about this Privacy Policy, please contact us at:

contact[at]dropdev[dot]se